Transport for London - Familiar territory

Rohini Pahl

This paper shows how psychological profiling helped pinpoint the real reason why motorbike riders in London were losing control of their vehicles.

Transport for London – Familiar territory

Planned by: Rohini PahlAgency: M&C Saatchi

SUMMARY

This is a story of planning detective work. It's the story of how psychological profiling helped pinpoint the real reason motorbike riders were losing control...

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