Transport for London - Familiar territory

Rohini Pahl

This paper shows how psychological profiling helped pinpoint the real reason why motorbike riders in London were losing control of their vehicles.

Transport for London – Familiar territory

Planned by: Rohini PahlAgency: M&C Saatchi

SUMMARY

This is a story of planning detective work. It's the story of how psychological profiling helped pinpoint the real reason motorbike riders were losing control of their vehicles on the streets of London.

Anticipation skills are fundamental to riding a motorbike. But riders weren't anticipating enough; otherwise they wouldn't have been losing control as much as they were when reacting to hazards on the road.

Planning's role was to investigate, first of all, the exact journey type where they needed to anticipate more; and,...

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