Translink Glider: Transforming Belfast

Translink, Northern Ireland's public transport provider, promoted its new Glider transport service in the city of Belfast by creating a Hollywood-style trailer to show consumers it was not just a bendy bus.

Campaign details

Brand: Glider Advertiser: Translink Entrants: Ardmore and Translink Principal author(s): Paul James, Ardmore, Contributing author(s): Dave Cullen, Ardmore

Summary

In 2018, Belfast was one of the few major UK cities that still lacked a centr

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