TransJamaican Highway: Avoid the Lag; Get the T-Tag (TransJamaican Highway)

Major road network operator Transjamaican Highway created a multichannel campaign to boost adoption of pre-paid tags and improve user perceptions of Jamaica's highway network.

Campaign details

Brand: TransJamaican Highway Brand owner: TransJamaican Highway Entrant company: The Limmers and Bards LimitedIdea creation: The Limners and Bards Kingston Market: Jamaica Sector: Property & construction Media channels: Online display, Online video, Outdoor, Out-of-home, Public relations, Radio & audio, Social media, Sponsorship - sports, Newspapers Budget: Up to 500k

Campaign video

Creative assets

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