TransJamaican Highway: Avoid the Lag; Get the T-Tag (TransJamaican Highway)
Anthoney Whyte, Christine Nevers
Major road network operator Transjamaican Highway created a multichannel campaign to boost adoption of pre-paid tags and improve user perceptions of Jamaica's highway network.
Campaign details
Brand: TransJamaican Highway Brand owner: TransJamaican Highway Entrant company: The Limmers and Bards LimitedIdea creation: The Limners and Bards Kingston Market: Jamaica Sector: Property & construction Media channels:Online display, Online...