Transfromation in research
Bill Blyth and Trevor Richards
This paper, drawing on both historical analysis of various aspects of the market research industry, together with original global research, addresses the issue of whether the market research industry will continue to follow our historic pattern of steady evolution, or indeed whether we are at the gateway to dramatic change for our industry.
Transformation in research
Global warming or climatic variation?
Bill Blyth
Director of Research and Chief Statistician, Taylor Nelson Sofres plc, United Kingdom.
andTrevor Richards
Head of Consumer Research, Taylor Nelson Sofres plc, United Kingdom.
INTRODUCTION...
