Transforming the Image of Gaming as a Main-Stream Advertising Medium: Part II

In this second part of conference reports examining the changing face of gaming, Carolyn Fuson of Microsoft is tasked with convincing marketers that gaming has reached maturity as a viable advertising medium.

Transforming the Image of Gaming as a Main-Stream Advertising Medium: Part IIMicrosoft's "1 vs. 100" Gets a hearing at ad:tech San Francisco

Geoffrey PrecourtWarc

Read Part I: Electronic Arts Takes its Message to the 4A's

Carolyn Fuson has a hefty title at...

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