Transforming research execution - application of a global execution model

This paper assesses the opportunity of offshoring for the market research industry, and examines the benefits and risk involved in the execution of the various market research processes from the perspective of a research organization.

Transforming research execution – application of a global execution model

Siraj DhananiPharmARC Analytic Solutions, India

INTRODUCTION

Globalization and rapid advancements in technology have touched every dimension of people's life across the world....

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