Transforming research execution - application of a global execution model

This paper assesses the opportunity of offshoring for the market research industry, and examines the benefits and risk involved in the execution of the various market research processes from the perspective of a research organization.

Transforming research execution – application of a global execution model

Siraj DhananiPharmARC Analytic Solutions, India

INTRODUCTION

Globalization and rapid advancements in technology have touched every dimension of people's life across the world. This has also transformed the way business is being conducted and has resulted in the emergence of global business value chains. The global research execution model offers an exciting opportunity to the market research industry. This concept focuses on the utilization of a worldwide pool of resources aided by technology to gain and sustain strategic advantage over competition. The research process can be broadly divided into front-stage...

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