Transforming leisure with ethnography

To offer satisfying experiences, the leisure industry must understand how consumers have adopted a complex, multifaceted and integrated approach to leisure.

Transforming leisure with ethnography

Caroline Gibbons-Barry and Scott MoshierPortiCo Research, United States

Karen HofmanPortiCo Research, Canada

INTRODUCTION

To offer satisfying experiences, the leisure industry must understand how consumers have adopted...

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