Transforming established research

Felipe Cabrales Urdaneta, Cesar A. Valderrama Nicholls and Claudia C. Velasco Henao

Caracol Radio, Colombia’s leading radio station, redesigned its listener research to understand the effects of the global pandemic on consumer media consumption.

Introduction

  • Embrace new technologies and methodologies, and transform research into one-to-one consumer approach.
  • Broaden your scope and offer services that cater to a variety of industry needs, from research to marketing.
  • Shifting to knowledge management...

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