Transforming crisis into opportunity: Power of fusion methods for actionable outcomes

Anjali Birla Taparia and Smriti Singh Bhatia

Vistara, the airline brand, attempted to plan a way forward after the pandemic in India.

Preface

December 2019—the first officially reported case of Covid-19 in the world

What started out as probably as just another viral outbreak engulfed the world quickly into its evil fold, and it was soon that we knew Covid-19 would be here to stay, changing our lives in ways no one could have imagined. The wrath the new corona virus brought about spared no one—especially the travel and tourism industries, with the aviation industry especially facing severe impact. In no time, a health crisis took the shape of an ever-damaging economic one, with long drawn repercussions.

It was a disruption that...

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