Training and Development Agency for Schools - A class act: how communications averted the teacher recruitment crisis, 1998-2005

This paper describes how a campaign for the Training and Development Agency for Schools (TDA) from 1998-2005 averted a serious decline in teacher recruitment, and resulted in the number of people entering teacher training increasing by 50% in a very competitive graduate employment market.
Agency: DDB LondonAuthors: Ric Nicholls, David Bassett and Sergen Ozbek

Training and Development Agency for Schools – A class act: how communications averted the teacher recruitment crisis, 1998–2005

“To me, the sole hope of human salvation...