Tradition in Mexican families

From February - April 2003, Millward Brown conducted an in-depth study to obtain a general vision of the current Mexican family.

Tradition in Mexican Families

Andrés López FernándezMillward Brown, Mexico.

THE DEFENCE OF THE TRADITIONAL

“We want to educate our children in the same way as we've been educated, using the same values. (. . .) Religion is an important part of our marriage.”

Young couple with no kids from Monterrey

In speaking with Mexican families during the in-depth study,1) one of the most interesting aspects was how they frequently defend traditional family values. In Mexico, traditionalappears as a value, not only in older couples but, as manifested by the quoted phrase, also in younger ones....

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