Trading places - where now for Internet banking?

Quentin Ashby

Using findings from a continuous survey amongst UK Internet bank customers and additional primary research conducted in December 2004, this paper aims to provide a unique insight into Internet banking in the United Kingdom.

Banks
Customer relationship management
Digital media research
United Kingdom
Strategy

Trading Places

Where now for Internet Banking?

Quentin AshbyVirtual Surveys Ltd, United Kingdom.

INTRODUCTION

In 1995 Nationwide launched the first Internet banking service in the United Kingdom. They were quickly followed by the high street banks in offering...

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