Trading conditions recover in APAC, other regions remain in decline

Celeste Huang

An overview of the Global Marketing Index for May 2023.

Asia Pacific saw easing trading conditions and became the only region to see growth in May, while other regions were all stuck in decline, according to the latest Global Marketing Index (GMI). 

Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 suggests a decline. Practitioners who complete the survey receive the full analysis report.

Asia Pacific saw the quickest growth for its trading conditions in May (52.5), followed by the...

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