Trade Me: The kindness store

Online marketplace, Trade Me, homed in on its emotive connection to its New Zealand audience to build preference over big international competitors.

Campaign details

Brand: Trade MeBrand owner: Trade MeLead agency: MBMContributing agency: Clemenger BBDOCountry: New ZealandIndustries: Online retailMedia channels:Content marketing, Email marketing, Newspapers, Online display, Online video, Social media, Television,...