Trade funds investment
Getting control and delivering value
Harriet JamesIBM Business Consulting Services
Trade funds: a definition
Trade funds are the money invested by manufacturers in their customers. There are several different types of investment:
- Investment in the customer's margin in the form of a longterm price discount (a feature sometimes excluded from definitions of trade funds, but often difficult to disentangle from others).
- Money paid to retail customers in recognition of business efficiency a discount, for example, if a customer orders a whole truck ...