Tracking societal values. Qualitative research as a basis for governmental marketing

Ever more frequently, governments use marketing techniques in order to influence public opinion and public behaviour.

Tracking Societal Values

Qualitative Research as a Basis for Governmental Marketing

Jochum StienstraJochum Stienstra is Director, Ferro Communication- and marketing research, Netherlands

Gerard BartelsMinistry of Public Housing, Urbanism and Environment,...