Tracking “new-to-brand” consumers can help drive growth on Amazon

Brands aiming to drive growth in their customer base on Amazon’s e-commerce platform could benefit from rapidly optimizing campaigns around new-to-brand (NTB) customers.

Tracking new-to-brand (NTB) consumers on Amazon is a valuable metric for brands that are prioritizing growth on this platform, according to research from marketing agency Acadia.

More specifically, a focus on this indicator - which looks at sales generated...

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