Tracking consumer attention at the point-of-sale

This paper presents a new method for measuring attention of consumers at the point-of-sale (POS). This patent-pending method – AttentionTracking – is based on the recent finding that human visual attention can be measured by means of rapid pointing movements.

Tracking Consumer Attention At The Point-Of-Sale

New approach and case study

Christian Scheier and Steffen Egner MediaAnalyzer Software & Research GmbHGisa Steffens Ipsos Deutschland GmbH

INTRODUCTION

Each new product introduction is accompanied...