Tracing brands amidst the crisis in Argentina

Qualitative Research usually takes and observes intelligent photographs of social and consumer behavior, assuming that the evolution between points of observation is relatively linear.

tracing brands amidst the crisis in Argentina

The Brand Lab: A mobile observatory of realtime strategic branding facing consumers' mutations

Fernando Moiguer Marita Soto J. Karol P. Margariosand F. GentileMoiguer & Asociados S. A.

Introduction: Strategic...