tracing brands amidst the crisis in Argentina
The Brand Lab: A mobile observatory of realtime strategic branding facing consumers' mutations
Fernando Moiguer Marita Soto J. Karol P. Margariosand F. GentileMoiguer & Asociados S. A.
Introduction: Strategic Focusing
What do companies particularly those with a global positioning do to understand their markets and keep track of their consumers in a context of extreme local crisis?
How do business consultants provide support local or global to companies that have decided to act in the midst of the Argentine crisis?
How can tools...