tracing brands amidst the crisis in Argentina
The Brand Lab: A mobile observatory of realtime strategic branding facing consumers' mutations
Fernando Moiguer Marita Soto J. Karol P. Margariosand F. GentileMoiguer & Asociados S. A.
Tracing brands amidst the crisis in Argentina
Qualitative Research usually takes and observes intelligent photographs of social and consumer behavior, assuming that the evolution between points of observation is relatively linear.
