Toys, totems and telegraph poles. Researching real consumer drivers in the telecoms market

The mobile telecoms market place is relatively new, very large and considered of major importance to economies across the world.

Toys, Totems and Telegraph Poles

Researching Real Consumer Drivers in the Telecoms Market

Neil McPheeNuance Research Ltd., United Kingdom

MOBILE OWNERSHIP

Mobiles are probably one of, if not the most, prevalent consumer-owned device after the television in...