Toyota Yaris: Yaris 'Intelligent Life'

In 2003 - twice as old as its segment’s average - the Yaris was beginning to fear aging. On the eve of its 5th anniversary, Toyota decided it needed a new campaign to defy the expected fate of its smallest model.
  

Yaris 'Intelligent Life'

Brand Name: Yaris Client Name: ToyotaAgency Name: Saatchi & SaatchiCategory for this Entry: Automotive (Silver)

Summary

In 2003 - twice as old as its segment's average - the Yaris was beginning to fear aging. On the...