Toyota, a Japanese automotive manufacturer, launched a campaign in Australia to emphasise the long-term benefits of buying a Toyota vehicle.
Campaign details
Brand: Toyota
Brand owner: Toyota Motor Corporation
Entrant company: BWM Dentsu, Melbourne
Market: Australia
Sector: Automakers & marques
Media channels: Online display, Point-of-purchase, in-store, Radio & audio, Social media, Television
Over 20 million
