Toyota Sienna

The March 2003 launch of the 2004 Toyota Sienna was the opportunity to re-position the brand, taking advantage of a significantly improved product.

Toyota Sienna

EXECUTIVE SUMMARY

Results Period: April 2003 to March 2004.

Start of Advertising/Communication Effort: March 10, 2003.

Base Period: April 2002 to March 2003.

What to do with the Safest Minivan on the Market when it's Going Nowhere?

The March 2003...