Toyota Sienna – How Mom & Dad Got Their Swagger Back
Saatchi & Saatchi LA
"Minivan" and "cool". The two words just don’t go together. Any parent who drives a minivan knows they are giving up all semblance of the cool, hip individual they used to be. It’s a sacrifice they make for the kids.
Toyota wanted to throw these good people a bone when they redesigned the Sienna minivan. It doesn’t compete with snazzy sports cars but, among minivans, new Sienna had styling and features that would allow a deserving mom or dad to hold their head high...