Toyota Motor Sales, U.S.A., Inc.: The Road Is Calling campaign

Brady

In 1989 Toyota Motor Sales, U.S.A., Inc., boldly placed itself in direct competition with such automakers as Bayerische Motoren Werke AG (BMW) and Mercedes Benz when it launched Lexus, a new division of near-luxury cars.

Toyota Motor Sales, U.S.A., Inc.: The Road Is Calling campaign

Brady

OVERVIEW

In 1989 Toyota Motor Sales, U.S.A., Inc., boldly placed itself in direct competition with such automakers as Bayerische Motoren Werke AG (BMW) and Mercedes Benz when it launched...

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