Toyota Motor Sales - if looks could kill

A 2007-8 launch campaign for the redesigned Toyota Camry (midsize passenger car), directed especially to Afro-Americans.

“If Looks Could Kill” Toyota Motor Sales – Camry

BUSINESS SITUATION AND CAMPAIGN OBJECTIVES

Background and Business Objectives

Within the African-American consumer market (AACM), the midsize passenger car segment is a fierce battleground. This category includes...

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