Toyota Highlander Re-launch

The re-launch of the Highlander in 2007 introduced a product more for the new crossover segment, which now accounts for all growth in SUVs.

Toyota Highlander Re-launch


Business Results Period (Consecutive Months):

August 2007–June 2008 (11 months)

Start of Advertising/Communication Effort:

August 2007

Base Period for Comparison:

September 2006 to July 2007

What Exactly is a Crossover...

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