Toyota Highlander Re-launch

The re-launch of the Highlander in 2007 introduced a product more for the new crossover segment, which now accounts for all growth in SUVs.

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):	August 2007–June 2008 (11 months)
Start of Advertising/Communication Effort:	August 2007
Base Period for Comparison:	September 2006 to July 2007

What Exactly is a Crossover...

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