Toyota: Everything Flipped

Car manufacturer, Toyota, shifted long-standing perceptions of its Yaris model by partnering superstar gymnast Katelyn Ohashi for a launch campaign in the UK.

Campaign details

Brand: ToyotaBrand owner: Toyota Motor CorporationEntrant company: The&Partnership, LondonMarket: EuropeSector: Eco, hybrid, electric carsMedia channels:Email marketing, Online display, Online video, Outdoor, out-of-home, Print - general,...