Toyota du Maroc: Reinventing the test drive for hybrid cars

Car manufacturer, Toyota, shifted local attitudes towards hybrid cars with its reinvention of the test drive in Morocco.

Campaign details

Brand: Toyota du MarocBrand owner: ToyotaAgencies: TNC - The Next Click, MediamaticMarket: MoroccoIndustries: Eco, hybrid, electric carsMedia channels: Mobile & apps, Programmatic display, Websites & micrositesBudget: Up to 500k

Executive summary...