The New Toyota Avensis (The Quality Experience)
Brand Name: Avensis Client Name: Toyota Motor Marketing EuropeAgency Name: Change Communication GmbH Category for this Entry: Automotive (Silver)
Summary
The new generation Toyota Avensis was designed according to European benchmarks and represents the highest technical and quality standards. However, the new model came with a substantially higher price tag and positioning the Avensis in the shrinking D segment market therefore represented a big challenge. With a...