Toyota – Chili con car

Toyota launched a limited edition version of the Corolla Verso in Austria to coincide with its 35th anniversary in the country.

Toyota – Chili con car

Agency name: PKP proximity Client name: TOYOTA FREY AUSTRIA Category: Integrated communication Country: Austria


Thirty-five years of Toyota Austria is a cause which was celebrated with the launching of a special edition of the Corolla Verso in 2005. An accessory pack at no additional charge (darkened glass, chrome rear trim strip, parking sensors, hands-free system with steering wheel operation) was designed to attract new buyers following the successful launch year.

The task was to make a visually similar model even more attractive and, in particular, tap into younger target...

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