Toyota - Hilux

Since its launch back in 1968, the Toyota Hilux has become synonymous with New Zealand rural life. By the late 1990s, the brand's dominant position was under threat, as competitors were offering newer models with greater engine power at a lower price.

Toyota - Hilux

Category:Agency:Advertiser:

Sustained SuccessSaatchi & SaatchiToyota

SUMMARY

Since its launch back in 1968, Hilux has become synonymous with New Zealand rural life.

By the late 1990s, the brand's dominant position was under threat. Competitors...

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