Toyota - Aim: Zero Emissions

Toyota faced an industry challenge of establishing a credible positioning as 'environmentally friendly', and it achieved this through getting buy-in from opinion leaders throughout Europe, and via a multi-channel campaign, all on a limited budget compared to its competitors.

Toyota – Aim: Zero Emissions

Brand Name: Toyota – Aim: Zero EmissionsAdvertiser: ToyotaAgency: CoastPrize: Bronze/SPMEACategory: Corporate

SUMMARY

Toyota faced an industry challenge of establishing a credible positioning as 'environmentally friendly', and it...