Towards full diary audience measurement

Jean Pascal Robiefroid and Johan Schockaert

The use of diaries as the single and unique source for radio audience measurement is perhaps the most used method all over the world.

Towards Full Diary Measurement

Main practical conclusions to be drawn from the future. A radio audience survey in Belgium

Johan SchockaertSignificant (Market Research Bureau) andJean Pascal RobifroidCIM (Center for Information about Media the...

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