Towards better predictive programming - generating engagement patterns
Philip De Wulf, Emmanuel Verhagen and Mihir Warty
This paper argues that most predictive research methodologies are geared towards reducing the number of variables needed for modeling and looking for direct causal relations.
Towards better predictive programming – generating engagement patterns
Philip De WulfThe Mission House, France
Emmanuel VerhagenSynovate Censydiam Institute N.V., Belgium
Mihir WartyBBC Strategy Group
In this paper we will discover that...