Towards better predictive programming - generating engagement patterns

Philip De Wulf, Emmanuel Verhagen and Mihir Warty

This paper argues that most predictive research methodologies are geared towards reducing the number of variables needed for modeling and looking for direct causal relations.

Towards better predictive programming – generating engagement patterns

Philip De WulfThe Mission House, France

Emmanuel VerhagenSynovate Censydiam Institute N.V., Belgium

Mihir WartyBBC Strategy Group

INTRODUCTION

In this paper we will discover that...

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