Towards an interactive world?

Charlie Dobres, CEO of i-level digital communications agency, reviews the current state of digital marketing, and looks at how home PCs and TVs are used interactively.

Towards An Interactive World?

Charlie Dobres i-level

Someone once said that we tend to overestimate how fast things will change but underestimate their impact. (If they didn't, they should have.)

The idea of offering customers and prospects the chance to 'interact' with a company and its products has been around for a long time. Disappointing as it may be to net denizens, the idea predates the internet and interactive...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands