Towards a new paradigm

This paper describes the use of easy, fast, cost-effective research that an automobile dealership network can use on a regular basis to obtain knowledge from the consumer that will help ongoing marketing programs.

Towards A New Paradigm

Using advanced Internet research technologies to explore and optimize the preferred offerings of CarMax Inc., a 'New Age' auto retailer

Philip MooreCarMax, The Auto Superstore andHoward R, MoskowitzMoskowitz Jacobs Inc.

INTRODUCTION: THE NEED FOR MORE ACTIONABLE KNOWLEDGE INA FASTER, MORE COMPETITIVE WORLD

Knowledge of consumer preferences constitutes a significant competitive advantage in a business environment that continues to accelerate in both pace and competitiveness. Manufacturers have exploited customer information to design the features of products. Service providers have also exploited customer information in order to select the features of service offerings. From...

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