Towards a new paradigm

This paper describes the use of easy, fast, cost-effective research that an automobile dealership network can use on a regular basis to obtain knowledge from the consumer that will help ongoing marketing programs.

Towards A New Paradigm

Using advanced Internet research technologies to explore and optimize the preferred offerings of CarMax Inc., a 'New Age' auto retailer

Philip MooreCarMax, The Auto Superstore andHoward R, MoskowitzMoskowitz Jacobs Inc.

INTRODUCTION: THE...