Towards A New Paradigm
Using advanced Internet research technologies to explore and optimize the preferred offerings of CarMax Inc., a 'New Age' auto retailer
Philip MooreCarMax, The Auto Superstore andHoward R, MoskowitzMoskowitz Jacobs Inc.
INTRODUCTION: THE NEED FOR MORE ACTIONABLE KNOWLEDGE INA FASTER, MORE COMPETITIVE WORLD
Knowledge of consumer preferences constitutes a significant competitive advantage in a business environment that continues to accelerate in both pace and competitiveness. Manufacturers have exploited customer information to design the features of products. Service providers have also exploited customer information in order to select the features of service offerings. From...