Towards a new definition of OTS: measuring contact values and interactions objectively

Audience and measurement of large-scale media are defined in relation to advertising objectives. The cornerstone of Outdoor Media is panel contact.

Towards a new definition of OTS: measuring contact values and interactions objectively

Zysla BelliatCarge of Studies and Research, OMD-France

Hugues ChavenonExecutive Research, CESP, France

Bernard Coutrot and Guillaume PichoffSimaris SA, France

PREFACE

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