Tourism Queensland – The best job in the world
SapientNitro, Australia
SUMMARY
Our goal – create international awareness of Queensland's 'Islands of the Great Barrier Reef.'
We needed a strategy to capture the hearts and minds of consumers and...
Tourism Queensland - The best job in the world
Despite the fact the Great Barrier Reef was a world-heritage listed Natural Wonder of the World, the 'islands' of the region were relatively unknown.
