Tourism New Zealand: Play NZ

Tourism New Zealand, the country's tourism body, engaged its audience by embracing a new way of storytelling.

Selected creative: Tourism New Zealand – Play NZ

Read the full campaign case study

Credits

Media agency: TBWA\Sydney / Mindshare SydneyAssociate Creative Director: James SextonBusiness Manager: Lauren BlackChief Creative Officer: Andy DiLalloClient Partner:...