Tourism New Zealand: Guide to (Tourism) New Zealand

Tourism New Zealand, the country's official tourism agency, launched a global campaign to grow consideration of NZ as a holiday destination by evolving its brand platform.

Campaign details

Brand: Tourism New Zealand Agency: Special Group New Zealand

About the authors

Rory Gallery

Even with a wife and 1.5 children, Rory is still a Lonely Planner. He's worked in Ireland, the UK, Australia and New Zealand, picking for insights with the same method (and the same fervour) as an orangutan looking for ticks on a prospective mate.

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