Tourism New Zealand: Good morning world

A social- and content-led strategy with a very human face saw Tourism New Zealand raise its profile by rolling out the welcome mat to international travellers.

Campaign details

Brand: Tourism New ZealandBrand owner: Government of New ZealandEntrant company: Special AucklandIdea creation: Special Auckland / Special SydneyMarket: Global, New ZealandSector: Destinations and locationsMedia channels:Content marketing, Cinema,...