Campaign details
Brand: Tourism New ZealandBrand owner: Government of New ZealandEntrant company: Special AucklandIdea creation: Special AucklandMarket: New ZealandSector: Destinations & locationsMedia channels: Integrated, Magazines - business, trade, Online video, Outdoor, Out-of-home, Public relations, Social media, Television & Connected TVBudget: 5 - 10 millionCampaign video
Creative assets
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Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....