Tourism New Zealand: Do Something New, New Zealand

Tourism New Zealand, a tourist organisation, launched a campaign in New Zealand to drive brand fame, change attitudes and behaviour, and deliver a commercial impact on the economy.

Campaign details

Brand: Tourism New ZealandBrand owner: Government of New ZealandEntrant company: Special AucklandIdea creation: Special AucklandMarket: New ZealandSector: Destinations & locationsMedia channels: Integrated, Magazines...