Tourism New Zealand: Do Something New, New Zealand

Tourism New Zealand (TNZ), a tourism department, launched a campaign in New Zealand to drive brand fame, change tourism attitudes and behaviour of New Zealanders and deliver a commercial impact on the economy.

Campaign details

Brand: Tourism New ZealandBrand owner: Tourism New ZealandAgency: Special New ZealandMarket: New Zealand

Executive summary


It affected many industries, but none was more perilously placed than Tourism New Zealand.

Overnight, international...