Tourism New Brunswick

1997-2000 Tourism New Brunswick campaign in Quebec. Objective was to increase visitor levels from Quebec, by dominating advertising awareness, and then generating interest, inquiries, and action.
Agency:Author: Not credited
Agency: LG2, Montreal 

SERVICES GENERAL GOLD REGIONAL SUCCESS GOLD SUSTAINED SUCCESS SILVER

Tourism New Brunswick

Executive Summary

The 19972000 Tourism New Brunswick campaign in Quebec is a perfect example of the impact of...