Tourism Ireland: The Remote Influencer

Marketing body, Tourism Ireland, used local personalities in an emotive campaign showing the hidden gems of the country to keep Ireland top of mind as a travel destination during the pandemic.

Campaign details

Brand: Tourism IrelandBrand owner: Government of IrelandEntrant company: OMD LondonMarket: EuropeSector: Destinations & locationsMedia channels: Content marketing, Word of mouth, influencersBudget: Up to 500k

Creative assets

Read the full case...