Brand: Tourism Ireland Brand owner: Tourism Ireland Entrant company: Publicis PokeIdea creation: Publicis Poke London Market: United Kingdom Sector: Destinations and locationsMedia channels: SponsorshipsBudget: 500k - 1 million
For this assignment, we want to tell you a story about tourism in Derry. A small city that overcame tall odds through a perfect partnership. Battling competitors with more scenic views and sunnier climes by applying sharp thinking and plenty of personality.
By sponsoring the final season of Channel 4’s hit, Derry Girls,...