Tourism Ireland Great Britain: A lesson from the Derry Girls

Marketing body Tourism Ireland improved visitor numbers from the UK through sponsorship idents for the final series of popular TV comedy Derry Girls.

Summary

For this assignment, we want to tell you a story about tourism in Derry. A small city that overcame tall odds through a perfect partnership. Battling bigger budgets, lusher landscapes and sunnier climes with a bit of sharp thinking. And a lot of personality.

We'll tell you how a tourism campaign sold not just a location, but a moment in time. And proved that, when you do your homework correctly, the media really can be the message. Helping a mighty campaign from a tiny island to inspire a big rise in visits. When we're done, you'll see why we...

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